Why hm does not sell online

As the offering in its physical stores and its online store is the same, customers can also use the online store to shop products in sizes that are sold out in the physical store.

Clothes are placed on simple racks and shelves. Staff is present, however not meant to assist the customers in their purchasing experience but rather to refill racks and shelves.

This also includes e. Learn from this company and apply the same patterns to create your own successful business model! Why not? The answers lie in both management teams keeping a close eye on a make-or-break component of fast fashion: the supply chain. On the surface, the hesitance to offer online shopping seems counterintuitive. Both are retailing powerhouses, and both have built strong global businesses that would allow them to move easily in a world of different currencies.

Spain's Inditex -- parent company of Zara-- holds the top spot. If anyone could sweep the Web, it should be these companies. But putting Zara's goods online requires more than just good back-end sales architecture. The company's push into untouched global markets has taken a lot of resources. That naturally has gained them some criticism from advocates of sustainable and ethical consumerism. Fast fashion retailers make their profits by having a high merchandise turnover and by constantly resupplying the product pipeline with the latest trends.

China seemed to be a problem area. Shares closed on Aug. The continued success of both retailers depends on their application of fast fashion, which relies on spotting fashion trends as they appear and getting inexpensive copies of them into their stores as quickly as possible.

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