Why adsense earnings drop

Smart header bidding integrations provide an additional layer of protection like clickbot and IVT filters before allowing Google AdSense to compete. This helps to eliminate a large part of the problem. Other demand sources like Amazon, OpenX and Rubicon use different measures to Google when it comes to flagging invalid traffic. As their advertisers are almost exclusively paying on CPM basis, accidental clicks are less of a problem.

By selling more inventory to these partners you can reduce your exposure to AdSense and pure CPC ads. Header bidding fraud detection. Report suspicious activity to Google. Pay attention to where your users come from — Geos and referral sources Beware of traffic from an location unknown Look at which pages your users are viewing Use IVT measurement and detection services If you notice a sudden rise in clicks or a strange increase in traffic, contact Google here.

Improve your ad layout and setup to avoid AdSense deductions. For example: Menu items overlapping ad units Ad units close to click points like download buttons Ad units that make page elements jump during the loading process Slow loading ad units Floating ad units that are difficult to minimize Ad units that are not properly labelled, leading users to mistake them for content By correcting these errors you can dramatically decrease the amount of deductions applied to your AdSense account.

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Get In Touch. Share on facebook. Share on twitter. Share on reddit. Share on linkedin. Share on email. More From Our Blog. What is Programmatic Advertising? The Definitive Guide Although programmatic advertising has revolutionized the advertising technology industry, there are still some misunderstandings about how it works.

Some of the most common reasons include irrelevant ads being displayed, baseless clicks, and even using the wrong keywords. However, determining the actual cause takes an account-by-account or site-by-site audit. Google AdSense is an ad network that was created in for web publishers. The goal behind it is to help publishers monetize their online content. Since its release, Google AdSense has arguably become the most popular advertising platform for publishers far and wide.

Instead, they earn their money using the cost-per-click CPC model. So, whenever a visitor clicks on one of the targeted ads provided by AdSense, the publisher of the site receives a percentage of the money earned from the click.

Always try to get social media related traffic on your website as it gives higher click rate percentages than another source of traffic. Google has stringent policies on ads placement. It always ensures the web users that they are not misidentified to click on ads incorrectly. According to AdSense Policies, publishers are not permitted to encourage users to click on Google ads in any way.

You have needed very careful when you are placing your ad link. Please ignore to place your ads on play buttons, download buttons, navigation buttons, game windows, video players, drop-down menus, or applications near advertisements because they might lead to accidental clicks. So, if you do this work on your site, Google will be banning your site immediately. Web ranking or search ranking is the essential thing of any website. If your website earns a higher place in the search engine, it will increase your AdSense revenue surprisingly.

Besides that, a higher rank website always gets more visitor than a low-rank site. So, if you did not get the higher pace on search engine, your AdSense earnings might be fall on your expectation. People earn from Google AdSense by showing advertisements on their site or blog, so the placement of the advertising plays a significant role in revenue.

At one side if you place ads on wrong places, you will not get maximum clicks. On the other side, if you put ads on the wrong places, Google may penalize you. Besides that, it is a big reason for AdSense revenue dropping. There are lots of more policies for placing ads.

Most publishers hate this process because testing is difficult and takes lots of time. Publishers use Ezoic to test thousands of ad configurations to determine optimal distribution. This allows publishers to not only stop the decline in earnings but the ability to increase UX and revenue at the same time. Recent changes like launching a new website, changing hosts, or implementing a new CMS are likely culprit 1. A lot of times these will cause redirects, indexing, or crawl errors.

If you do not pass on your previous link history to the new ones, Google and other engines will see it as a completely new page. Also, new CMS systems or site configurations may have accidentally non-indexed your important pages. This is an easy fix. In WordPress, there is usually a function down at the bottom of each page that will let you check this.

Important: If your pages are set to non-index they will not be crawled by search engines. A steady decline in both ad earnings and traffic over the course of weeks or months may indicate a more systemic issue worth closely considering.

You may be losing organic traffic positions. Option 1: Pull a Google Analytics report that looks at overall traffic and organic traffic side-by-side. Option 2: Use a tool like Moz or SEMrush to identify changes in keyword rankings and organic performance. These factors can prove to be a huge hit for your bottom line if not addressed quickly. Again, this could be related to certain types of ads, new javascript on your page, or something else. The easiest way to test this is to run it quickly through a set of tools.

Two good tools to see what might be slowing your site down are PageSpeed Insights and Pingdom. We engineered the Site Speed Accelerator to give publishers a solution to their page speed issues. It improves PageSpeed Insights scores and perceivably increases speed for users as well. There are countless variables that affect your ad earnings, both positively and negatively. There are natural fluctuations in earnings, and publishers tend to overreact to small day to day changes.

However, it is important to get ahead of steep declines before the issue becomes worse. If you are experiencing trouble with your traffic and ad revenue, reach out to the Ezoic team today. Tyler is an award-winning digital marketer, founder of Pubtelligence, CMO of Ezoic, SEO speaker, successful start-up founder, and well-known publishing industry personality.